External Relations Lead Manager at AICPA

  • Designing and executing an integrated communications and public relations plan for the new CPA Exam, including educating students, regulators and industry stakeholders through press releases, articles, executive presentations, media interviews and social media campaigns
  • Leading C-suite and executive communications and guiding junior staff to deliver more than 100 high-profile speeches, quotes, articles and presentations across the team
  • Constructing and managing the executive voice for volunteer leaders, including leading communications strategies, providing media training and crafting messaging for international audiences
  • Growing media and external stakeholder relationships on key topics affecting the accounting profession
  • Developing and project managing key corporate documents, including quarterly and annual reports
  • Leading social media reputation monitoring and reporting on emerging issues for the organization
  • Driving consistency in corporate messaging across multiple platforms, campaigns and channels

Communications Manager at AICPA

  • Developed the strategy and structure for the organization’s first influencer marketing program
  • Drove 55% increase in website traffic year-over-year through integrated communication campaigns
  • Researched, secured and managed content and advertising partnerships to raise awareness among target audiences, drive traffic to campaign website and increase podcast listenership
  • Crafted content including blogs, website copy, email newsletters, presentations and social media campaigns

Marketing Specialist at RTI International

  • Secured a new research contract for the department by facilitating and promoting a webinar series
  • Launched the first Google AdWords campaign for the organization, which led to a 500% increase in web traffic to selected landing pages
  • Led and developed the content strategy for the organization’s first external microsite
  • Developed marketing content such as landing pages, email newsletters, website copy, blog articles, brochures and social media campaigns
  • Traveled to South Africa to execute a strategic marketing campaign and provide on-site marketing support for an international academic conference
  • Developed customer personas to better understand key audiences and their buyer journey

Content Specialist at ArchiveSocial

  • Spearheaded an online social media crash course for the company’s target audience that generated more than 1,000 new sales leads for the organization
  • Revamped the company’s lifecycle marketing emails, resulting in an increase in open and click rates
  • Wrote marketing content such as website copy, blogs, case studies and social media campaigns
  • Researched, crafted and facilitated educational webinars for prospective customers
  • Oversaw production of customer testimonial videos, which included writing video scripts, coordinating on-camera interviews while collaborating with a videographer and editor
  • Designed graphics for social media and email marketing campaigns

Content Marketing Coordinator at Windsor Circle

  • Promoted from Inbound Marketing Associate to Content Marketing Coordinator in 10 months
  • Managed and mentored a team of marketing interns and contract social media producers
  • Created and implemented the organization’s social media strategy, which led to a 100% increase in total audience on these platforms in one year
  • Developed 10+ client case studies, from identifying successful customers to interviewing subjects, writing compelling stories and designing the layout for each piece
  • Maintained the company blog, including writing, editing and project managing, leading to a rise in site traffic

Communications Associate at The Water Institute at UNC

  • Composed and designed promotional materials including website copy, press releases, one-pagers and email marketing campaigns for sponsored academic conferences
  • Served as project manager for the Institute’s annual report, including developing content and design elements, as well as overseeing the project’s schedule and budget

Marketing Assistant at University Mall (Chapel Hill, N.C.)

  • Assisted in planning and executing marketing events
  • Wrote content such as press releases, media advisories and a bi-weekly newsletter
  • Managed the organization’s social media accounts

Senior Editor of The Fountain 

  • Developed story ideas for the annual UNC Graduate School alumni magazine
  • Wrote several articles for two editions of the magazine
  • Conducted interviews with story subjects
  • Edited and proofread all content included in the magazine

Education

M.A., Journalism and Mass Communication, University of North Carolina at Chapel Hill

Thesis Project: “After the Storm: A Case Study of Tuscaloosa, Alabama’s Communication Response to the April 27, 2011 Tornado”

B.A., Communication Studies, University of Alabama

Public Relations and Spanish minors, Magna Cum Laude

Skills

  • Proficient in Associated Press style
  • Familiar with software including Microsoft Office Suite, WordPress, MailChimp, HubSpot, Salesforce, Pardot, Adobe InDesign and Photoshop
  • Experience managing social media channels such as LinkedIn, Facebook, Twitter and Instagram
  • Intermediate-level Spanish language skills