Manager – Communications & Global Reputation at AICPA

  • Wrote content including website copy, blogs articles, email newsletters, presentations, and social media campaigns
  • Researched, secured and managed content and advertising partnerships to raise awareness among target audience, drive traffic to campaign website and increase podcast listenership
  • Created and executed communications strategies that resulted in a 55% increase in website traffic compared to previous year
  • Developed the strategy and structure for the organization’s first influencer marketing program

Marketing Specialist at RTI International

  • Developed marketing content such as email newsletters, website copy, blog articles, brochures and social media campaigns
  • Used a marketing automation tool, Pardot, to create and design email campaigns and landing pages
  • Created the first Google AdWords campaign for the organization, which led to a 500% increase in web traffic to selected landing pages
  • Facilitated and promoted a four-part webinar series related to the organization’s marijuana research that resulted in a new research contract for this department
  • Launched and developed the content strategy for the organization’s first external microsite
  • Created promotional campaign and provided on-site marketing support for an international academic conference in South Africa
  • Developed customer personas to better understand key audiences & their buyer journey

Content Specialist at ArchiveSocial

  • Developed content including website copy, blog articles, case studies, and social media campaigns
  • Revamped the company’s email newsletter series, resulting in an increase in reader engagement
  • Created an online social media crash course for the company’s target audience that has had more than 1,000 participants to date

Content Marketing Coordinator at Windsor Circle

  • Composed marketing content such as case studies, eBooks, email newsletters, and website copy
  • Maintained the official company blog, including writing, editing and cultivating topics for posts
  • Created a social media strategy that resulted in a 100% increase in total audience in one year

Communications Associate at The Water Institute at UNC

  • Wrote content for the organization’s website, monthly newsletter and annual report
  • Composed and designed promotional materials for The Water Institute
  • Aided in planning Water Institute-sponsored events and conferences

Marketing Assistant at University Mall (Chapel Hill, N.C.)

  • Assisted in planning and executing marketing events
  • Wrote content such as press releases, media advisories and a bi-weekly newsletter
  • Managed the organization’s social media accounts

Senior Editor of The Fountain 

  • Developed story ideas for the annual UNC Graduate School alumni magazine
  • Wrote several articles for two editions of the magazine
  • Conducted interviews with story subjects
  • Edited and proofread all content included in the magazine

Media Relations Intern for University of Alabama 

  • Authored several feature articles for the university’s website
  • Cultivated ideas for online feature stories
  • Drafted several press releases each week for the university’s website
  • Pitched stories about campus events to local media outlets

Production Assistant at WVUA News

  • Edited and played tapes for daily newscasts
  • Wrote broadcast news stories
  • Selected sound bites for newscasts

M.A., Journalism and Mass Communication, 

University of North Carolina at Chapel Hill

Thesis Project: “After the Storm: A Case Study of Tuscaloosa, Alabama’s Communication Response to the April 27, 2011 Tornado”

B.A., Communication Studies, University of Alabama

Public Relations and Spanish minors, Magna Cum Laude


  • Proficient in Associated Press style
  • Familiar with software including Microsoft Office Suite, WordPress, MailChimp, HubSpot, Salesforce, Pardot, Adobe InDesign and Photoshop
  • Experience managing social media channels such as LinkedIn, Facebook, Twitter and Instagram
  • Intermediate-level Spanish language skills