Manager – Communications & Global Reputation at AICPA
- Wrote content including website copy, blogs articles, email newsletters, presentations, and social media campaigns
- Researched, secured and managed content and advertising partnerships to raise awareness among target audience, drive traffic to campaign website and increase podcast listenership
- Created and executed communications strategies that resulted in a 55% increase in website traffic compared to previous year
- Developed the strategy and structure for the organization’s first influencer marketing program
Marketing Specialist at RTI International
- Developed marketing content such as email newsletters, website copy, blog articles, brochures and social media campaigns
- Used a marketing automation tool, Pardot, to create and design email campaigns and landing pages
- Created the first Google AdWords campaign for the organization, which led to a 500% increase in web traffic to selected landing pages
- Facilitated and promoted a four-part webinar series related to the organization’s marijuana research that resulted in a new research contract for this department
- Launched and developed the content strategy for the organization’s first external microsite
- Created promotional campaign and provided on-site marketing support for an international academic conference in South Africa
- Developed customer personas to better understand key audiences & their buyer journey
Content Specialist at ArchiveSocial
- Developed content including website copy, blog articles, case studies, and social media campaigns
- Revamped the company’s email newsletter series, resulting in an increase in reader engagement
- Created an online social media crash course for the company’s target audience that has had more than 1,000 participants to date
Content Marketing Coordinator at Windsor Circle
- Composed marketing content such as case studies, eBooks, email newsletters, and website copy
- Maintained the official company blog, including writing, editing and cultivating topics for posts
- Created a social media strategy that resulted in a 100% increase in total audience in one year
Communications Associate at The Water Institute at UNC
- Wrote content for the organization’s website, monthly newsletter and annual report
- Composed and designed promotional materials for The Water Institute
- Aided in planning Water Institute-sponsored events and conferences
Marketing Assistant at University Mall (Chapel Hill, N.C.)
- Assisted in planning and executing marketing events
- Wrote content such as press releases, media advisories and a bi-weekly newsletter
- Managed the organization’s social media accounts
Senior Editor of The Fountain
- Developed story ideas for the annual UNC Graduate School alumni magazine
- Wrote several articles for two editions of the magazine
- Conducted interviews with story subjects
- Edited and proofread all content included in the magazine
Media Relations Intern for University of Alabama
- Authored several feature articles for the university’s website
- Cultivated ideas for online feature stories
- Drafted several press releases each week for the university’s website
- Pitched stories about campus events to local media outlets
Production Assistant at WVUA News
- Edited and played tapes for daily newscasts
- Wrote broadcast news stories
- Selected sound bites for newscasts
M.A., Journalism and Mass Communication,
University of North Carolina at Chapel Hill
Thesis Project: “After the Storm: A Case Study of Tuscaloosa, Alabama’s Communication Response to the April 27, 2011 Tornado”
B.A., Communication Studies, University of Alabama
Public Relations and Spanish minors, Magna Cum Laude
Skills
- Proficient in Associated Press style
- Familiar with software including Microsoft Office Suite, WordPress, MailChimp, HubSpot, Salesforce, Pardot, Adobe InDesign and Photoshop
- Experience managing social media channels such as LinkedIn, Facebook, Twitter and Instagram
- Intermediate-level Spanish language skills